Sustainable quality marks: how do you know whether a product is really natural?

Duurzame keurmerken: hoe weet je of een product écht natuurlijk is?

We understand that it can sometimes make you dizzy in the store as to what all those quality marks on the packaging mean. Unfortunately, there are many brands that come up with quality marks themselves and thus create the illusion of being green or sustainable. We attach great importance to transparency and understand that you want to be sure that the products you use are truly natural or sustainably produced. That's why we are proud that our products carry several important quality marks that confirm our commitment to natural and sustainable care.


NATRUE: 100% natural

The NATRUE quality mark is known worldwide as one of the strictest certifications for natural cosmetics. Products with this quality mark contain 100% natural ingredients that are sustainably grown and are free of synthetic fragrances, dyes, preservatives and genetically modified ingredients. At Happy Earth, all our products proudly carry the NATRUE quality mark, so you can enjoy truly natural care with peace of mind.


Vegan & not tested on animals

The Vegan Society quality mark indicates that the products are guaranteed free of animal ingredients and have not been tested on animals. Because unfortunately it still often happens that animal products are used in cosmetics such as beeswax, collagen, gelatin or keratin, while this is not necessary at all!



The Zero Plastic Inside quality mark is a certificate from the Plastic Soup Foundation. Products with this quality mark are guaranteed 100% microplastic-free. Are you curious about which other cosmetic brands are microplastic-free? Take a look at or easily scan your products via the app!

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